Technological advances have heightened customer expectations when it comes to making a good impression. Not only is it more difficult to impress customers, it’s getting tougher to impress them for any length of time. Competitors are adapting to innovations quickly, turning yesterday’s innovation into tomorrow’s commodity. The serious business owner and leader needs to innovate constantly. The good news is that there’s plenty of room for innovation when it comes to customer service and satisfaction delivery. Build that into your processes, and you will maintain your leading edge.