Getting people to your website through web searches. Easy, right? They type in a topic and you appear on the list. But where on the list are you?! Unless you are the first page, preferable the first half, of sites listed, there is a low probability people will get to you. How does your website to the top of the list? You are ranked there. Search engines follow a formulaic procedures, or algorithms, for “deciding” what is most relevant to users and assign a rank. There are hundreds of variables that go into assigning rank including things like keywords, traffic, and quality of links.