You’ve selected your target market and developed a strategy. That part is taken care of, right? Yes, for a while. But market interests shift and the best way to reach them changes. Even before you implement your marketing strategy, you should choose the pieces of information it is important to know in order to continue making wise marketing decisions in the future. You should be set to collect this information. And most importantly, you should know how to analyze and interpret the data. You are investing resources in the continuation of your business. Be able to invest wisely.