Targeting your efforts on one segment of the market is at the same time limiting and liberating. For the most part it feels more limiting than it is. To name a target market means that you have to choose, to the exclusion of others, that portion of the market you are best equipped to serve. In reality, however, choosing a target market allows you the freedom and opportunity to thoroughly address the needs and interest of that market without compromise. You then gain respect and rapport with your target market more quickly, thus allowing you to expand systematically while maximizing your income stream.