How effective is your retail environment at closing sales?  Does it attract, engage and assist in the decision-making process?  Are there ways of “building a better mousetrap”?  How is your brand represented throughout?  If you are in the process of securing a retail or point-of-sale location, what information have you acquired to make your decision?  Consult with the people who know how to choose and bring the most out of a sales space.  Doing so is cost-effective, makes selling easier, improves cash flow and provides long-term value.



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