At the heart of every business is a core set of values that drive the decision-making process. These values make up the underpinnings of your organization’s framework and how it will be perceived by others. It is impossible to place too much importance on business ethics. Your company will be judged by them at its most vulnerable moments. New personnel, new opportunities and challenges will test your company’s values unless you make an effort now and ongoing to make your company’s position clear under all circumstances.